SAS is aligning new service offerings and solution updates to assist marketers with'reimagining the customer experience' as consumer behaviour changes because of the COVID-19 pandemic. The offerings and updates span areas such as digital insights, customer insights, attribution services, and unified marketing intelligence. "In 2020 the world has shifted in ways that won't be clear for months or even years, and with it so have customer expectations," says IDC customer experience strategy program vice president Alan Webber. "The new normal requires organisations to deliver even more targeted customer experiences, enhanced multi-channel journeys, and overall heightened satisfaction. "New technologies and service offerings will help brands deploy new approaches to data gathering, decisioning, and delivery to create personalised, contextualised, dynamic end-to-end experiences for individual customers.

Data is collected, joined with offline data, cleaned, prepared, and used for creating machine learning embedded workflow journeys with event …